Smashbox & Bumble and bumble.
The objective of the event was to showcase the brands’ new summer collections to key digital press across online magazines and blogs. A tropical summer theme created a warm atmosphere and the fun photo booth element of the day encouraged guests to share their snaps on social platforms.
The digitally-integrated booth not only produced immediate prints, but also instantly uploaded branded images to Facebook, Twitter, and email. Engagement on Twitter and blogs went up 231% compared to their previous blogger events – clearly, the photo booth was an absolute hit!
Guests loved posing in the booth to show off the amazing hair and make-up looks being created – and it certainly cheered up an otherwise grey London day.
“We hired Blue Steel Booths for our (Smashbox and Bumble & Bumble) Blogger & Online Press summer open day and we were delighted with the results. Our guests loved it, and the social integration element provided us with some fantastic engagement. The service provided by Blue Steel was faultless.”
– Social Voice – Smashbox Cosmetics