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Sainsburys & Comic Relief

The hunt for the UK’s funniest face!

In Feb 2013 we kicked off our nationwide photo booth tour for Sainsburys and Red Nose Day. The launch event saw the beautiful Christine Bleakley kick things off in London’s Cromwell Road branch.

Guests buy a red nose, jump in the booth, pull a funny face and get their fully branded Sainsburys print out! They can then email pictures to themselves directly from our iPads outside the booth, and then if uploaded to the Sainsburys funniest face facebook page, are in with a chance to win a selection of prizes.

We then went on to Cardiff, Manchester, Newcastle Edinburgh and Glasgow. We then headed back to London for one last event at Sainsburys HQ! Mr Gary Lineker appeared to say a little hello too..

“From the very start of our campaign, the team at Blue Steel Booths were a pleasure to work with. Supporting us with creative design, event insight and technical delivery they helped to deliver a campaign which engaged our customers and colleagues across the UK and thanks to their support we generated a raft of imagery that helped us to secure some extremely positive coverage for Sainsbury’s. The event team,  really ’got’ what was important to us and our customers – a deserved Thank You to all!”

Dan Geneen, Sainsbury’s Sponsorship and Brand Communications Press Officer