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Jul 2016 Events Now

ZARA and Blue Steel clique for Vogue FNO

By Gavin Lawrence

ZARA, the name synonymous with clothing and accessories has teamed up with Blue Steel for this years Vogue Fashion’s Night Out in Sydney and Melbourne. Blue Steel has been appointed the task of entertaining shoppers with immaculate photos taken inside their photo booths plus a branded memento of the experience that the shoppers can take home.

“We were thrilled to receive the call from ZARA to help them on this activation with Vogue”, Sarah Atkinson, Head Creative at Blue Steel said. “We make people happy for a living, that’s what we do, and everyone loves ZARA so the combination will result in some fun nights in their flagship CBD stores”,

Vogue Fashion’s Night Out is a free event of one-night-only entertainment, special offers, celebrity and fashion industry VIP appearances, runway shows and activations in around the city.

Atkinson continues, “We will supply booths and photos very much inline with the look and feel of the iconic fashion brand. Blue Steel has the best staff in the industry so I think we might have an internal ballot to see who works on these nights. Even our Innovations and IT teams have put their hands up for the job”.

The photo booths will be inside ZARA stores at Bourke St, Melbourne on August 26th and Pitt St, Sydney on September 1st.

Blue Steel is an event imagery company specialising in the hire of studio-quality photo and video booths throughout Australia. Available for private and corporate events, the range of stunning classic and open air booths on offer can be transformed with custom design and branding on the exterior and interior, including touchscreens. All booths have the option of social media integration with in-depth analysis and green screen backgrounds. Blue Steel has worked with some amazing clients locally and abroad, backed up by glowing testimonials.

For more information go to  or call:

Sydney – (02) 8006 6925   Brisbane – (07) 3040 6123   Melbourne – (03) 9016 9301


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